Skip to content
Get started
BU

Brand University of Applied Sciences

Hamburg, Germany

PrivateScholarshipsStudent housingRolling admissionsBachelor'sMaster'sPhD

Quick facts

World rank
Unranked
Acceptance rate
—
Students
—
International students
—
Institution type
Private
Founded
2009

Overview

Brand University of Applied Sciences is a state-recognised private university of applied sciences in Hamburg, Germany. Founded in 2009/2010 as Brand Academy – Hochschule für Design und Kommunikation and renamed in 2019, it focuses exclusively on brand management, marketing, communication design, and brand innovation. All programmes are internationally accredited by FIBAA and the Wissenschaftsrat.

Fields of study

  • Brand Management
  • Marketing
  • Communication Design
  • Brand Innovation
  • Management
  • Advertising

Accreditation: FIBAA; Wissenschaftsrat (German Council of Science and Humanities)

Admissions requirements

IELTS (minimum)
—
TOEFL iBT (minimum)
—
GPA (minimum)
—
Intakes
April, October
Application deadlines
Winter semester: 15 September (no visa required) / 30 June (visa required). Summer semester: 15 March (no visa required) / 31 December (visa required).
Rolling admissions
Yes

Requirements differ between programs. Check the program page and the university's admissions office for the latest criteria.

Tuition & costs

International students

€10,680 – €13,680 / year

From about $11,534 / year

Domestic students

€6,300 – €13,680 / year

Campus Bachelor: €525/month (36 months, total €18,900 + €890 enrolment + €200 exam fee + semester contributions). Campus Master EU: €745/month (18 months); Non-EU: €1,140/month. Distance Bachelor: €8,900–€12,900 total (various time models). Distance MBA: €8,900–€9,900 total.

Tuition varies by program. Confirm with the university before applying.

Official fee source (opens in a new tab)

Programs

Programs offered by Brand University of Applied Sciences
ProgramLevelDurationTuitionDeadlineIntakes
AI & Brand Communication Design (B.A.) (opens in a new tab)German · On CampusBachelor's3 years€18,900 / totalSep 28, 2026Winter semester
Brand Innovation (M.A.) (opens in a new tab)English · On CampusMaster's18 months€20,520 / totalSep 15, 2026Winter semester
Brand & Marketing Management (B.A.) (opens in a new tab)German · On CampusBachelor's3 years€18,900 / totalSep 28, 2026Winter semester
Certificate of Advanced Studies (CAS) International Marketing & Brand Management (opens in a new tab)German · Online—6 months€2,990 / totalVariesRolling
Kooperatives Promotionsprogramm (PhD / DBA) (opens in a new tab)English · On CampusPhD3 years€51,000 / totalVariesRolling
Marketing und Kommunikation (B.A.) (opens in a new tab)German · OnlineBachelor's3 years€9,900 / totalVariesRolling
MBA Management – Künstliche Intelligenz (opens in a new tab)German, English · OnlineMaster's18 months€9,900 / totalVariesRolling

Information last verified Oct 4, 2026. Last updated Oct 14, 2026. Fees, deadlines and requirements change — always confirm with the university.